IBM iX
"Experience"
Brand Campaign
About: Holistic, multi-channel campaign driving consideration for IBM iX as a builder of "experiences" not
just advertising. Targeted at CMOs, CDOs, etc., around major industry events (like Cannes). A rollout in three phases includes Awareness, Consideration, and Conversion in the form of scheduling a discovery work session.
Solution: Strikingly bold executions built on simplicity, that run counter to the over-complicated business-speak that is the norm. A steady cadence of design language that can't be ignored and is a target for attention. All ensuring the idea of "Experience" as the takeaway.
Targeted ads placed in trade, digital sites, social and out-of-home.
Evolve the tone and voice that add depth and character to the brand.
Mailings with event invitations.
Airport ads and placement along the journey.
Once our guests arrive, transportation gets an added touch.
Event branding, work spaces and helpful free WIFI provided by IBM makes the experience a delight.
